ChromaDex(TM) was established in 1999 to become the market leader in the creation and supply of botanical reference standards along with related phytochemical products and services. There is a rapidly growing awareness both at the consumer and government regulatory level of the need for reference standards and other quality assurance methods to identify active substances, drug/compound interactions and the presence of toxic or adulterating materials. ChromaDex(TM) has established itself by combining scientific rigor to its products and services along with a strong customer centric business model. The Company is a Life Sciences business that is publicly traded. (OTC stock symbol CDXC.OB)